The former vice president, concerned that Americans are preoccupied with issues like the war in Iraq, terrorism, or the economy, will launch a $300 million, three-year ad campaign this week to, as the Washington Post puts it, “[mobilize] Americans to push for aggressive reductions in greenhouse gas emissions, a move that ranks as one of the most ambitious and costly public advocacy campaigns in U.S. history.”
“This climate crisis is so interwoven with habits and patterns that are so entrenched, the elected officials in both parties are going to be timid about enacting the bold changes that are needed until there is a change in the public’s sense of urgency in addressing this crisis,” Gore said. “I’ve tried everything else I know to try. The way to solve this crisis is to change the way the public thinks about it.”
Supporters of the Alliance for Climate Protection
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