Friday, September 21, 2007

Anti Smoking Pill on Fire

Smoke anyone?
clipped from

Pfizer’s antismoking medicine Chantix is well on its way to becoming a blockbuster.

If you haven’t heard about the pill before that will likely change Monday when Pfizer is slated to roll out a new ad campaign directed at consumers. A Pfizer exec recently called Chantix the company’s fastest launch ever, which is quite a claim given the runaway sales of Viagra when it first hit the market. Chantix, which contains no nicotine, works by toning down the brain’s cravings for nicotine and blocking the pleasurable effects for smokers whose willpower flags.

 blog it

1 comment:

  1. This comment has been removed by a blog administrator.